The festival of America’s cable television industry, “The Cable Show 2010” (NCTA), was held at the Los Angeles Convention Center from May 11-13, and TV Japan participated as an exhibitor.  At this show over 300 cable and broadcast related companies gather together, and it is the largest event in the industry with an estimated over 12,000 visitors.

The talk of NCTA 2010 was the prototype version of the application introduced by Comcast that uses the iPad as a remote control.  This application is equipped with an electronic program guide and a program search function, and via the iPad’s wireless LAN function television channels can be changed over the Internet.  Because you can use a software keyboard with the iPad, input is simpler than with a regular television remote control.  With this technology, interactive services such as premium video subscriptions and popularity votes during live broadcasts can now be easily offered.

But as expected, the technology that most attracted the attention of participants’ was 3D.  Because it has been decided that starting this year several channels will begin to broadcast in 3D, the booths of companies related to 3D devices received much foot traffic.  At the TV Japan exhibition booth, along with traditional Japanese language television broadcasting, we also introduced our HD3D content production business as a fresh business area from the new company NHK Cosmomedia America, Inc.