The world’s largest broadcasting equipment exhibition NAB SHOW took place from April 10-15.  As expected, attendees had the most interest in 3D related displays.  In the main venue Central Hall, all of the major Japanese manufacturers’ booths were dominated by 3D products.  Of course there were cameras for 3D filming, but booths here and there displayed 3D gadgets other than cameras.  The 3D Pavilion, a corner where booths featuring 3D related devices were gathered, was overflowing with visitors.

The 3D camera shown at our company’s booth was also visited by a large number of people.  Their knowledge of 3D was greater than we anticipated, and left an impression.  I thought that this also was an expression of how the interest in 3D is increasing.

By the way, NAB SHOW attendees are overwhelmingly male.  I feel like the program lineup for the 3D specialty channel that starts broadcasting this summer also includes lots of sports, movies and other content that appeals to this gender.  It goes without saying that content for men is a pull factor in the spread of media, but perhaps there is also a need to develop programs for women.  This is because no matter how you look at it, they are the ones who make the decisions to provide money to buy the televisions on which 3D images can by enjoyed.  Or is that just the case at my house?